Black Power to Black People
ClientsPoster House Museum
StudioKudos Design Collaboratory
Project TypeExhibition Design
AwardsCommunications Arts Design Annual
Print Award- Environemental Design First Place
PressTimeout
Creative Director
Robert de Saint Phalle
3D Creative Director
Ashley Wu
Art Director
Fay Qiu
Designer
Saskia Wulandiarti
Design Intern
Imam Fadillah
3D Renderer
Amanda Knott
Project Manager
Samuel Sachs Morgan
Photographer
Our exhibition design began outside the gallery with two oversized protest signs leaning against the wall, amplified with hand-painted lettering reminiscent of protest signs from the Civil Rights era.
Bayard (typeface) evokes lettering from the 1960s Civil Rights protest signs. Condensed, bold and handmade…transporting viewers to that era.
Inside, the exhibit started with an iconic photograph of Huey Newton (1967) and followed the development of Black Panther branding through six chronological sections. In the background, tracks from Seize the Time LP by Elaine Brown played on a loop, capturing the aspirations of the Black Panther Party.
We used bold type, militaristic colors, striking icons, and heroic photographs of Black Panther members carrying exposed firearms to echo the powerfully moving design strategies used by the Black Panthers themselves—and to show how effective those strategies remain, even decades after the party’s rise to fame.