Fay Qiu

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Cider



ClientsCider

Project TypeBranding & Visual Identity
UIUX Design
 Credits
Fay Qiu
Creative Director / Lead Designer

Tiffany Pai
Designer
Illustrator Cider is a fashion brand that makes everyday statement pieces for everyone, everywhere. Like the internet— fashion should delight and be open to all.

For Cider, our approach was a fusion of elegance and whimsy. We opted for a refined serif font for the logo, complemented by a nostalgic Y2K aesthetic to captivate their young female audience. Introducing structured design grids and texture schemes, we provided a playful yet polished framework for their visual identity. Moreover, our bespoke website design embodied the brand's ethos, marrying sophistication with accessibility for a seamless online experience.








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