Kikki.K Rebrand
ClientKikki.K
Agency Practice.inc
What we didBrand Audit
Brand Strategy
Tone of Voice
Social Expression
Brand Identity
3D Visualizations
Retail Advisory
Packaging Direction
Michelle Matter
Creative Director
Brittney Diamond
Senior Designer
Rohan Chaurasia
Senior Designer
Julia Ambrus
Senior Designer & 3D Artist
Huiqi Fay QIu
Senior Designer
Makisa Bronson
Strategist & Copywriter
Kieffer Katz
Strategist & Copywriter
Allie Welch
Designer
We rebranded kikki.K, one of the world’s leading stationery brands, and developed the creative vision behind their metamorphosis into a lifestyle brand.
Our rebrand for kikki.K came at a pivotal time for the company. Founded in Melbourne in 2000, kikki.K quickly grew to become one of the leading stationery brands in the APAC region and beyond. As the company evolved, however, they needed a refreshed creative vision to lead them into the future. Our partnership with kikki.K began with a brand audit to inform the direction of the rebrand, followed by a refined strategy, brand system, and guidance on real-world touchpoints like web and social.