Kikki.K Rebrand
CLIENTSKikki.K
AGENCY Practice.inc
CAPABILITYBrand Audit
Brand Strategy
Tone of Voice
Social Expression
Brand Identity
3D Visualizations
Retail Advisory
Packaging Direction
Michelle Matter
Creative Director
Brittney Diamond
Senior Designer
Rohan Chaurasia
Senior Designer
Julia Ambrus
Senior Designer & 3D Artist
Huiqi Fay QIu
Senior Designer
Makisa Bronson
Strategist & Copywriter
Kieffer Katz
Strategist & Copywriter
Allie Welch
Designer
We partnered with kikki.K, one of the world’s leading stationery brands, to help articulate the creative vision behind their evolution into a lifestyle brand.
The rebrand came at a pivotal moment for the company. Founded in Melbourne in 2000, kikki.K quickly grew to become one of the leading stationery brands in the APAC region and beyond. As the business evolved, it required a refreshed creative direction to lead it into the future. Practice began the engagement with a brand audit to inform the rebrand’s strategic foundation, followed by the development of a refined brand system and guidance across key touchpoints.
Building on this work, I supported the rollout of the new identity by reworking elements of the brand’s animation language and helping shape its social presence, translating the updated vision into expressive, real-world applications across digital channels.