Lincoln Square
Clients
- Lincoln Square Bid
StudioKudos Design Collaboratory
- Project Type
- Branding & Visual Identity
- UIUX Design
- John Kudos
- Creative Director
- Fay Qiu
- Lead Designer
- Amanda Knott
- Project Manager
- Imam Fadilah
- Animator
The reimagined Lincoln Square branding embraces the neighborhood’s dynamic spirit and unique identity. Building on the legacy of the previous logo, the new design retains the iconic angular element, reinterpreted at a bold 30-degree angle that aligns with Broadway’s diagonal path cutting through the area. This alignment not only reflects the physical geography but also symbolizes the forward momentum and vibrant energy of Lincoln Square as a cultural and social destination.
The logo’s adaptability is a key feature, with its shape designed to be turnable and fluid in motion. This versatility represents the neighborhood’s ever-changing and inclusive nature, making it a flexible and engaging identity that resonates with both residents and visitors.