Fay Qiu

Work

Index

About






Stand with Asian Americans



ClientsStand with Asian Americans

StudioKudos Design Collaboratory

Project TypeBranding & Visual Identity
UIUX Design

Press Digital Journal Credits

John Kudos
Creative Director

Amanda Knott
Project Manager

Fay Qiu
Tiffany Pai
Jamus Marquette
Brand Designer

Jamus Marquette
Owen Febiandi
Web Designer
Chris Manlapid
Christian Juniady Setiawan
Web Developers Stand with Asian Americans (SwAA) was established as the largest coalition of Asian American entrepreneurs, investors, and activists. KUDOS was tasked with developing comprehensive branding and a website for the organization.

We achieved an iconic visual identity through experimentation with brushed lettering combined with a modern, dynamic, and progressive look. The resulting identity communicates a sense of urgency while avoiding alienation by maintaining an approachable, inclusive, and universal appeal. This branding was featured in Asian American Justice Rally posters and signage, the organization’s website, and a separate workplace-justice website that gave users the opportunity to share personal stories of workplace discrimination. In our website design, we also utilized animation to express unity among diverse ethnicities.

View standwithasianamericans.com
View justice.standwithasianamericans.com







©2025 Designed with Love fayqiudesign@gmail.com   fayqiu