Tang Ren
Clients
- Self-initiated Project
- Branding & Visual Identity
- UIUX Design
- Product Design
Press Tech Time
Wolrd Journal
Venture
- Fay Qiu
- Founder / Art Director / Designer
- Xiao Mei
- Illustration
- Eonnam Kim
- Photographer
Tang Ren aims to help young audience find a sense of kinship within Chinatown, forming a new generation of regular visitors that will reinvigorate this neighborhood. We also hope to attract as many young New Yorker to visit Chinatown as possible. Tang Ren wishes to create a new cultural conversation by forming meaningful connections between the young audiences and Chinatown's local community.
After studying a massive amount of existing signages and patterns in New York Chinatown, we arrive at these intricate patterns which reflect the aesthetic of Chinatown. On top of that, in order to better connect these traditional patterns with our audience, we also simplify them and adds a modern touch to the final design.